As part of the design team at Paladone, I worked closely with NPD (New Product Development) teams to create product and packaging artwork for a wide range items; from homeware such as mugs, candles and notebooks, to original card and board games.

My particular expertise has been Customer Specials. When a client would like an exclusive version of any product, our team created bespoke packaging and sometimes a unique version of the product or game itself. I also designed original style guides based on specific briefs to tie individual products together as a themed range, or applied style guides supplied by the clients themselves.

Original product and packaging style guides created and applied:

I’ve also worked across licenses such as Harry Potter, Start Wars, Friends, and Disney. This means following extremely strict product and packaging style guides to guarantee licensor approval, as well as following NDAs and embargo rules to ensure no images are leaked prior to films such as Frozen 2 and Wonder Woman launching in cinemas.