As part of the design team at Paladone, we work closely with NPD (New Product Development) teams to create product and packaging artwork for a wide range items; from homeware such as mugs, candles and notebooks, to original card and board games. My specialist area has been Customer Specials. When a client would like an exclusive version of one of our products, we create new packaging, and sometimes a new version of the product or game itself. We also design original style guides based on briefs to tie individual products together as a themed range, or apply style guides supplied by the clients themselves.
We also work with licenses such as Harry Potter, Start Wars, Friends, and Disney. This means following extremely strict product and packaging style guides to guarantee licensor approval, as well as following NDAs and embargo rules to ensure no images are leaked prior to films such as Frozen 2 and Wonder Woman launching in cinemas.