Op Safety is a Sussex police campaign aimed at educating young people about the risks of knife crime. In order to reach the target audience of young teens, the project spanned a wide range of products including social media posts and animations, street hub displays, and even a bespoke skateboard to be produced and donated to the local skate park support team. The brief was to create a visual that was eye-catching and modern, and which wouldn’t immediately be associated with other ‘police’ media. I worked with the imagery taken by our team’s photographer, and applied contrasting colours and neon effects. We also prioritised eye contact and dynamic poses to boost the sense of engagement.
The skateboards below were designed to tie-in with the rest of the ‘Knife or Life’ campaign, but also stand alone and appeal to the teen target audience. I used a tongue-in-cheek police theme across the concepts, such as evidence labels and miranda rights. The final design was produced and given to the local youth support team to auction off and raise money.
Security and confidentiality is a vital part of Sussex Police’s operating routine. The brief for the below images was to create a series of posters that would stand out from other internal messaging, and remind officers and staff of key procedural points and behaviour essential to maintaining security. The final products reference vintage war-time imagery, with strong silhouettes and geometric forms.
Drink spiking is an increasing concern, especially in larger cities with a strong night-life. The brief for the following posters was to create bold imagery that would be placed in pub and bar locations, particularly bathrooms, to educate patrons about the warning signs of spiking, and how to get help. A matching set of imagery also ran across multiple social media sites.
White Ribbon is the UK’s leading charity engaging men and boys to end violence against women and girls. This animation was part of a series across social media that collaborated with the Sussex Police men’s football team to demonstrate the ways they advocate for the White Ribbon mission at work and in their hobby. The graphic style references vintage collectable football cards.